How do I optimize an
e-commerce site?
Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Our Approach to SEO
One of Number1Ranking’s greatest strengths is the ability to collect, analyze, and process data in order to formulate soutions. Our SEO service relies on this strength to deliver effective online marketing campaigns based on measurable factors that result in driving revenue.
Keyword Research
Based on information collected during the discovery process and from paid search data, our SEO Experts will develop a keyword portfolio of relevant search terms to track over the life of your campaign. Paid search metrics can often be used to identify the terms most likely to bring high-volume, qualified traffic to the site and over time, synergies between paid search and Search Engine Optimization lead to a more effective campaign.
Keyword Targeting
Focusing on the keyword portfolio and utilizing information about the site gathered during the audit process, your SEO Expert will create an initial list of targeted keywords. This process identifies the pages of your site best positioned to earn top rankings for the given keywords. Prioritizing and focusing on these key pages provides a clear roadmap for on-site optimization efforts.
In addition to addressing the quality of the content, these on-page factors are reviewed:
- Title/meta tag optimization
- Keyword usage and weighting
- Content hierarchy
- Source code optimization
- Internal and external linking
- XML sitemap creation and implementation
- Content Development Recommendations
Link Audits
The quality and quantity of the links pointing to your site has a huge impact on your natural search rankings. Our SEO experts will examine the link structure on the web for your particular industry and identify opportunities for link building. Our link building strategies can include creating relationships with other sites, content development recommendations aimed at attracting links to your site, and building awareness through social media.
Monthly Optimization Efforts
Monthly efforts targeting the campaign’s goals form the basis of the on-going optimization campaign. These monthly deliverables include:
- Keyword and marketplace research
- Recommendations for site changes (page optimizations)
- Articles, blog posts, or other targeted copy
- Link building strategies
- Social bookmarking
- Enhanced directory submissions
- Progress reports on link building efforts
- Monthly Keyword ranking report for Google, Yahoo, and MSN/Bing
(View a Sample Monthly Report) - Page 1 rankings on Google
See the Results
All monthly deliverables are reviewed with the client and hands-on support for implementing the suggestions is available from our team.
Ethical Standards
Our strategies are based on SEO best practices that have been proven effective for a variety of client and industries. All of our methods adhere to a strict set of ethical guidelines set forth by the major search engines. We guarantee that no method used to optimize your site will violate search engine rules and risk getting your site banned from search results.
Pricing for Our Services:
Our packages start at $400 per month. We individually customize packages for our clients’ needs and goals. Consider that the cost of one of our plans is far less than the salary of one part-time person, except you have an entire team managing your online marketing campaign.